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Pleasing your
customers means, first of all, understanding them. So finding out what they think and feel about climate change, rising energy prices and sustainability may be helpful. Sites here include those covering market research on customers, and on what government and businesses are up to.
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Good websites |
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| ft.com |
The Financial Times gives serious treatment of all kinds of market trends and has an in-depth section on climate change and a number of good blogs including the "Energy Filter". |
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businessgreen.com |
BusinessGreen is "a multimedia publication for firms intent on improving their environmental credentials." Very comprehensive, with text, audio and video material, Business Green gives a good overview of market-place events and players. |
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zerocarbonbritain.com |
Zerocarbon Britain is one of many campaign sites offering proposals on how to solve our energy problems and deal climate change. It has a good "Q and A" section, and while they aim fairly and squarely at policy-makers and politicians looking at such sites is one way to investigate what is coming along in terms of customer trends. |
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stony.co.uk |
Stony yoghurt is a great example of a company turning a market change into an opportunity. Their site appears to have little to do with yoghurt, at least at first site. Like Innocent this is a brand which clearly understands it's customers and their deeper desires. |
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enterprisequest.com
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Tips, ideas and know-how, for small business and home business owners – including a free newsletter and a section on Environment and Business. Click on “Enterprise News Headlines” to get the topic headings. |
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storyofstuff.com
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The story of stuff is an entertaining animation – giving a slightly different analysis of how our global economy actually works. This animation has had over 1.5 million viewers since its recent publication. |
| carbonfootyprint.com |
If you still think environmentalists are only those who wear sandals and eat muesli, think again. This mainstream site shows how big seriously big business (in this case E.ON) take these issues and the brand benefits of getting involved. |
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